Boosting customer satisfaction with an automated parcel dimensioner and order fulfillment metrics

Boosting Customer Satisfaction Using an automated Dimensioning system and Order Fulfillment Metrics


Today many businesses have realised that a successful eCommerce strategy requires a strong focus on customer experience.
Customers who have a positive shopping experience with your organisation are more likely to become loyal customers who stick with you over time.
There are various strategies for increasing customer loyalty, and implementing these strategies should be one of the top priorities as a company.
This article bridges you a deep insight into boosting customer experience using automated dimensioning system and order fulfilment metrics in your workspace.

Written for:

  • Logistics Specialist:
    Working with vendors and consumers to fulfil shipments, knowing Supply Chain and Logistics market patterns and the effect of AI in their core domain.
  • Warehouse Automation Manager:
    Identifying how artificial intelligence (AI) is changing warehouses, making warehouse employees work more straightforward, and managing the security and timely storage and delivery of warehouse goods.
  • Operations Specialist:
    Assuring that processes run seamlessly in the warehouse. Concentrates on optimising and automating various warehouse operations to enhance productivity.


As most customers choose to do business online, eCommerce order fulfilment has become more critical. Consumers demand short turnaround times and low shipping prices, but this has proved to be a struggle for companies and warehouse managers. One way to do this is to optimise the eCommerce order fulfilment process to ensure that consumers are happy and return to your store physically and virtually. By increasing customer satisfaction, we can uplift the brand value and revenue profits rapidly.

Building effective customer satisfaction

To accomplish successful customer loyalty, the eCommerce warehouse needs to take some severe steps like deploying an automation solution like automated dimensioning systems and warehouse management system (WMS) software to deliver the products to customers doorstep within an estimated period.

In its busy days, warehouses process millions of orders from consumers all over the world. Although each warehouse owners would not personally interact with these clients regularly, the company have to work out to reach high levels of customer loyalty through well-planned order fulfilment metrics.
Even if the company isn’t that large, it always needs to keep track of specific key performance indicators (KPIs) or benchmarks to realise where it stands in consumer satisfaction.
Building key metrics can help you understand what’s going on at any level of your activities, allowing you to satisfy consumer expectations and demands, refine your strategies, and eventually improve customer loyalty.

Six fulfilment metrics that any company can track to determine customer loyalty

Inventory management

Inventory management is the first step in completing eCommerce orders. To stock up on supplies to meet all incoming requests, warehouses must request and accept products for sale from suppliers. The number of products you must request and collect, on the other hand, will be determined by the seasonality or demand of the commodity, necessitating estimating to obtain the correct quantity. Using automated dimensioning systems, we can effectively integrate warehouse management system software to extract real-time product inventory details.

Precise fulfilment Rate

The fulfilment accuracy is estimated using a Complete number of orders correctly filled divided by a total number of orders delivered within an estimated period. The fulfilment accuracy rating should ideally be 100%, and to accomplish this, You must effectively complete every order placed by your consumers. In some cases, the standard errors include mislabeled SKUs, selecting the incorrect SKU from product lines, and stockouts and when mistakes like these occur, the fulfilment consistency rate lessens drastically.
If the order fulfilment process is not up to the benchmark, it would heavily reflect customer satisfaction. Nobody enjoys delivering products they did not purchase or orders that are not delivered on the scheduled date due to a seller’s error. As a result, it’s critical to monitor fulfilment accuracy rates regularly.If the order fulfilment process is not up to the benchmark, it would heavily reflect customer satisfaction. Nobody enjoys delivering products they did not purchase or orders that are not delivered on the scheduled date due to a seller’s error. As a result, it’s critical to monitor fulfilment accuracy rates regularly.

Accelerating the receiving speed

When it comes to order fulfilment, you’ll hear the words “speed” and “accuracy” a lot, and these two metrics are the cornerstones for the successful order fulfilment process. The speed at which inventory is obtained and shelved is referred to as receiving speed. The faster the products been received and stored for the picking process, the quicker they can be sold. But that’s just half of the way for successful customer satisfaction. To make it a whole, we need to concentrate on other factors like delivering the products on time, with relevant label and count and ensuring a seamless order fulfilment process.

Boosting the order processing and last-mile delivery

As the rate of online eCommerce increases, customer expectations are at an all-time peak. Because of the quick delivery Effect, many online customers now demand two-day delivery as standard, and now, that has reduced to same-day shipping, and the anticipation level has increased further. If you meet courier pickup deadlines, the arrival will be delayed by one day.
To meet this expectation, the companies should invest in warehouse automation technologies like automated dimensioning systems to rapidly calibrate the dimensional information of the products and autonomous mobile robots to reduce the walk time and lift the heavy object in the warehouse.

Order tracking visibility

Order tracking visibility is another way to boost customer satisfaction effectively. Order tracking is a function rather than a metric. An excited customer will feel more comfortable when the organisations provide them with a GPS-based order tracking facility that generates real-time product delivery status. Push alerts, personalised delivery statuses, logistic partner contact information, and delegated delivery staff contact information provide the customer with a sense of control over the delivery process.
A customer who feels in charge is more likely to stay loyal to your business. With the appropriate order tracking visibility, we can turn customers to stick with the brand. By deploying automated dimensioning systems integrated with barcode scanners, we can quickly navigate the product’s location and allows the consumer to get the real-time delivery status of the product on time.

Managing the order returns

When a customer has a problem with a purchase, having a good delivery plan maintains successful product returns. A good returns system can make your consumers lifetime customers, while a bad returns system can lose repeat sales. Providing a seamless returns process for consumers is your second chance to impress them and reclaim their company. You can opt to make free returns, so you should think about how this will affect your profit margins and whether it is worthwhile in the long run.


Measuring and tracking the many variables that go into order fulfilment can be time-intensive and frustrating. Deploying an automated dimensioning system in the warehouse and order fulfilment centres can be worth the investment for peace of mind and performance. A robust dimensioning technology will assist you in optimising the order fulfilment procedures, resulting in improved customer service, retention, and loyalty.
As described above, the order fulfilment metrics need to weigh more while the other must kept as light as possible. To accomplish this, we must accurately measure, track, and act on the outcomes to become a truly customer-centric organisation.

Deploy vMeasure Parcel Pro automated dimensioning systems to fulfil your order fulfilment process productively.

Given the rapid development of e-commerce, order fulfilment has become an essential part of your warehouse operations. Understanding this, VisAI labs have built an automated dimensioning system to complete the dimensioning needs like calibrating the length, breadth, height, width, and the DIM weight effectively. These automated dimensioners come in two types: vMeasure Parcel Pro S100 (static parcel dimensioner) and vMeasure Parcel Pro S200 (static pallet dimensioner). This dimensioning technology aims to aid E-commerce, Order Fulfilment centres, 3PLs, Warehouses and wholesale distributors.

Feel free to contact us at if you have any queries.

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